TOURISM MARKETING AGENCY – PALMER CREATIVE GROUP

We are thrilled to welcome you to our collaborative space, where tourism and government agencies unite to amplify our collective impact. At Palmer Creative Group, we take pride in our pivotal role in establishing one of our clients, Travel Manitoba, as a dominant force in the US Midwest markets, particularly in Minnesota, Illinois, Wisconsin, Missouri, and Indiana. Our latest work with Ontario Tourism, lit up their show booths in the US Midwest with fresh new creative and a booth design that had guests flocking to their location at most All Canada Shows across the US Midwest.

Our innovative marketing strategies have not only captured the attention of millions but have also showcased the beauty and adventure that our Government Tourism Agencies offer. Through our successful partnerships with prominent television shows on ABC Chicago and KARE 11 Minneapolis, we’ve effectively reached diverse audiences, drawing them to explore our vibrant province. Our partnership with radio stations across the US Midwest ensured that our messaging was pounded into the minds of our prospects – so much so that many would screen the trade show exhibitors to ensure that they were indeed part of the “Manitoba Monster Team”. (Yes, we had members of the Public approaching the booths singing our jingle, hahaha)

For years, our outdoor signage and sponsorships with All Canada Shows across the Midwest have further solidified Manitoba’s presence in these key markets. Our comprehensive media and marketing plans have influenced millions across the US Midwest, Texas, and Arizona, igniting interest and excitement about what our region has to offer.

Together, let’s continue to elevate our tourism initiatives and make a lasting impression on travelers. Thank you for being a part of this incredible journey!

Partnership Development and Alignment

Selling the concept of a real partnership with the Government of Manitoba SOLD OUT!

So, the tricky part was to get the Lodge owners to trust us – which was a lot bigger deal than one might think. My first request of them was to provide me with the names and phone numbers of their best customer so that I could do a telephone survey. No response…crickets. I persisted and finally one lodge gave one name. I did the survey and broadcast the result to the 150 other lodges, showing a real insight into the business that the client’s could provide, what media this one person read, watched or listened to: which shows they attended and what their pattern of usage actually was when they visited a lodge…who went with them? Why did they go? On and on, we quickly found the right answers and kept it name-less so no one could steal another lodge’s client. The rest was history, one after another gave us 10 or more lodge customers and before you knew it – I was at 400 surveys and had all the answers based on such a large relative survey percentage. Small market, large sample size – 0 inaccuracies with the marketing plan. Those results told us right away – Sponsor the All Canada Shows, do Billboards, which Radio in which centre that they listened to – and what the content should be. The rest a child could’ve done – pretty pictures, video, audio, radio ads, sponsorship packages, incentive programs, bonus coupons and on and on and on. This was a very well put together plan – with a marketing plan book that was 500 pages thick! I commenced the process of site visits to get real images of real people at the actual lodges that I was promoting – and of course, the lodges were given all images that I took as they had put me up for free during these site visits, fed me and such. Amazing result from 150 amazing operators in the Province of Manitoba.